A Creative Ad!

Came across the following citation while taking my daily bite of adware today. Taken out of "Advertizing For Dummies", it talks of an ad placed by a dairy. I chuckled when I first read it. But then, it is very creative. Find for yourself :)

One such ad was a radio spot for BerkeleyFarms, a major Northern California dairy. Instead of creating a straight, consumer-directed ad extolling the virtues of its milk, the company created a recruitment ad for “new employees.” Instead of just telling its audience what superior milk they can take home when they buy the Berkeley Farms brand, a warm, motherly, female voice opens the spot with the wonderful line, “If you’re a cow, I want to tell you about Berkeley Farms — it’s a great place to work.” She goes on to tell any cows who may be listening that they can expect to be fed only the finest hays and grains, which a full-time vet is always on call in case they get sick, that their stalls are always kept clean and tidy, and that they are foolish cows indeed if they chose to work anywhere else.

This spot is a memorable one because it uses a creative twist — talking to the cows, not the consumers — to a great advantage. Hey, if this dairy is good enough for the cows, then it must be good enough for you!